Alan, P. (2023). The Customer Experience Book: How to Design, Measure and Improve Customer Experience in Your Business. Pearson Education.
Citação norma ChicagoAlan, Pennington. The Customer Experience Book: How to Design, Measure and Improve Customer Experience in Your Business. Pearson Education, 2023.
Citação norma MLAAlan, Pennington. The Customer Experience Book: How to Design, Measure and Improve Customer Experience in Your Business. Pearson Education, 2023.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.