Jochen, W., & Christopher, L. (2023). Essentials of Services Marketing (3rd Edition). Pearson Education.
Παραπομπή Chicago StyleJochen, Wirtz, και Lovelock Christopher. Essentials of Services Marketing (3rd Edition). Pearson Education, 2023.
Παραπομπή MLAJochen, Wirtz, και Lovelock Christopher. Essentials of Services Marketing (3rd Edition). Pearson Education, 2023.
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