Jochen, W., & Christopher, L. (2023). Essentials of Services Marketing (3rd Edition). Pearson Education.
Chicago ZitierstilJochen, Wirtz, und Lovelock Christopher. Essentials of Services Marketing (3rd Edition). Pearson Education, 2023.
MLA ZitierstilJochen, Wirtz, und Lovelock Christopher. Essentials of Services Marketing (3rd Edition). Pearson Education, 2023.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.