APA Citation

Jochen, W., & Christopher, L. (2023). Essentials of Services Marketing (3rd Edition). Pearson Education.

Chicago Style Citation

Jochen, Wirtz, and Lovelock Christopher. Essentials of Services Marketing (3rd Edition). Pearson Education, 2023.

MLA Citation

Jochen, Wirtz, and Lovelock Christopher. Essentials of Services Marketing (3rd Edition). Pearson Education, 2023.

Warning: These citations may not always be 100% accurate.