Jochen, W., & Christopher, L. (2023). Essentials of Services Marketing (3rd Edition). Pearson Education.
Chicago Style aipamenaJochen, Wirtz, và Lovelock Christopher. Essentials of Services Marketing (3rd Edition). Pearson Education, 2023.
MLA aipamenaJochen, Wirtz, và Lovelock Christopher. Essentials of Services Marketing (3rd Edition). Pearson Education, 2023.
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