Jochen, W., & Christopher, L. (2023). Essentials of Services Marketing (3rd Edition). Pearson Education.
Chicago Stili AlıntıJochen, Wirtz, ve Lovelock Christopher. Essentials of Services Marketing (3rd Edition). Pearson Education, 2023.
MLA AlıntıJochen, Wirtz, ve Lovelock Christopher. Essentials of Services Marketing (3rd Edition). Pearson Education, 2023.
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