APA Citation

Philip, K., Gary, A., & Marc, O. O. (2023). Principles of Marketing (17th Edition - Global Edition). Pearson Education.

Chicago Style Citation

Philip, Kotler, Armstrong Gary, and Oliver Opresnik Marc. Principles of Marketing (17th Edition - Global Edition). Pearson Education, 2023.

MLA Citation

Philip, Kotler, Armstrong Gary, and Oliver Opresnik Marc. Principles of Marketing (17th Edition - Global Edition). Pearson Education, 2023.

Warning: These citations may not always be 100% accurate.