Francis, B., & Stan, M. (2023). Customer Relationship Management: Concepts and Technologies (Fourth Edition). Routledge Taylor & Francis Group.
Citação norma ChicagoFrancis, Buttle, e Maklan Stan. Customer Relationship Management: Concepts and Technologies (Fourth Edition). Routledge Taylor & Francis Group, 2023.
Citação norma MLAFrancis, Buttle, e Maklan Stan. Customer Relationship Management: Concepts and Technologies (Fourth Edition). Routledge Taylor & Francis Group, 2023.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.