Robert, W. P., Eugene, S., Louis, W. S., & Adel, I. E. (2023). Marketing Channel Strategy: An Omni-Channel Approach (Ninth Edition). Routledge Taylor & Francis Group.
Chicago Style CitationRobert, W. Palmatier, Sivadas Eugene, W. Stern Louis, and I. El-Ansary Adel. Marketing Channel Strategy: An Omni-Channel Approach (Ninth Edition). Routledge Taylor & Francis Group, 2023.
MLA CitationRobert, W. Palmatier, Sivadas Eugene, W. Stern Louis, and I. El-Ansary Adel. Marketing Channel Strategy: An Omni-Channel Approach (Ninth Edition). Routledge Taylor & Francis Group, 2023.
Warning: These citations may not always be 100% accurate.