Rajkumar, V., Paul, W. F., & Ronald, T. W. (2023). Marketing Analytics: Essential Tools for Data-Driven Decisions. Darden Business Publishing.
Παραπομπή Chicago StyleRajkumar, Venkatesan, W. Farris Paul, και T. Wilcox Ronald. Marketing Analytics: Essential Tools for Data-Driven Decisions. Darden Business Publishing, 2023.
Παραπομπή MLARajkumar, Venkatesan, W. Farris Paul, και T. Wilcox Ronald. Marketing Analytics: Essential Tools for Data-Driven Decisions. Darden Business Publishing, 2023.
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