Phi, K., Kevin, L. K., & Alexander, C. (2023). Marketing Management (Sixteenth Edition - Global Edition). Pearson Education.
Chicago Style CitationPhi, Kotler, Lane Keller Kevin, i Chernev Alexander. Marketing Management (Sixteenth Edition - Global Edition). Pearson Education, 2023.
Cita MLAPhi, Kotler, Lane Keller Kevin, i Chernev Alexander. Marketing Management (Sixteenth Edition - Global Edition). Pearson Education, 2023.
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