Jochen, W., & Christopher, L. (2023). Services Marketing: People, Technology, Strategy (Ninth Edition). World Scientific Publishing.
Dyfyniad Arddull ChicagoJochen, Wirtz, và Lovelock Christopher. Services Marketing: People, Technology, Strategy (Ninth Edition). World Scientific Publishing, 2023.
Dyfyniad MLAJochen, Wirtz, và Lovelock Christopher. Services Marketing: People, Technology, Strategy (Ninth Edition). World Scientific Publishing, 2023.
Rhybudd: Mae'n bosib nad yw'r dyfyniadau hyn bob amser yn 100% cywir.