Jochen, W., & Christopher, L. (2023). Services Marketing: People, Technology, Strategy (Ninth Edition). World Scientific Publishing.
Chicago ZitierstilJochen, Wirtz, und Lovelock Christopher. Services Marketing: People, Technology, Strategy (Ninth Edition). World Scientific Publishing, 2023.
MLA ZitierstilJochen, Wirtz, und Lovelock Christopher. Services Marketing: People, Technology, Strategy (Ninth Edition). World Scientific Publishing, 2023.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.