Παραπομπή APA

Jochen, W., & Christopher, L. (2023). Services Marketing: People, Technology, Strategy (Ninth Edition). World Scientific Publishing.

Παραπομπή Chicago Style

Jochen, Wirtz, και Lovelock Christopher. Services Marketing: People, Technology, Strategy (Ninth Edition). World Scientific Publishing, 2023.

Παραπομπή MLA

Jochen, Wirtz, και Lovelock Christopher. Services Marketing: People, Technology, Strategy (Ninth Edition). World Scientific Publishing, 2023.

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