APA Citation

Jochen, W., & Christopher, L. (2023). Services Marketing: People, Technology, Strategy (Ninth Edition). World Scientific Publishing.

Chicago Style Citation

Jochen, Wirtz, and Lovelock Christopher. Services Marketing: People, Technology, Strategy (Ninth Edition). World Scientific Publishing, 2023.

MLA Citation

Jochen, Wirtz, and Lovelock Christopher. Services Marketing: People, Technology, Strategy (Ninth Edition). World Scientific Publishing, 2023.

Warning: These citations may not always be 100% accurate.