Jochen, W., & Christopher, L. (2023). Services Marketing: People, Technology, Strategy (Ninth Edition). World Scientific Publishing.
Chicago Stili AlıntıJochen, Wirtz, ve Lovelock Christopher. Services Marketing: People, Technology, Strategy (Ninth Edition). World Scientific Publishing, 2023.
MLA AlıntıJochen, Wirtz, ve Lovelock Christopher. Services Marketing: People, Technology, Strategy (Ninth Edition). World Scientific Publishing, 2023.
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