David, J., & Fiona, E. (2023). Principles and Practice of Marketing (Tenth Edition). McGraw-Hill Education.
Chicago Style CitationDavid, Jobber, and Ellis-Chadwick Fiona. Principles and Practice of Marketing (Tenth Edition). McGraw-Hill Education, 2023.
MLA CitationDavid, Jobber, and Ellis-Chadwick Fiona. Principles and Practice of Marketing (Tenth Edition). McGraw-Hill Education, 2023.
Warning: These citations may not always be 100% accurate.