How does the decoy effect enhance consumer purchase decision?
Bachelor thesis of Business Administration - Digital Marketing
Uloženo v:
| Hlavní autor: | Le, Thi Huong Trang |
|---|---|
| Další autoři: | Le, Phuoc Cuu Long |
| Médium: | Diplomová práce |
| Jazyk: | English |
| Vydáno: |
Vietnam-Korea University of Information and Communication Technology
2024
|
| Témata: | |
| On-line přístup: | https://elib.vku.udn.vn/handle/123456789/3933 |
| Tagy: |
Přidat tag
Žádné tagy, Buďte první, kdo otaguje tento záznam!
|
| Thư viện lưu trữ: | Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng |
|---|
Podobné jednotky
-
Consumer Behavior Based on SOR Model: Impact of Short Video Advertisement on Consumer's Smart Furniture Purchase Decision
Autor: Nguyen, Thi Quynh Nhu
Vydáno: (2025) -
Factors Affecting Purchase Intention Of Sustainable Fashion Consumer In Vietnam
Autor: Ngo, Thi Thanh Tien
Vydáno: (2022) -
Consumer behavior /
Autor: Mowen, John C.
Vydáno: (1998) -
Roles of Corporation Reputation and Service Quality towards Consumer Decision
Autor: Nguyen, Thi Thu Trinh, a další
Vydáno: (2024) -
Consumer Economic Wellbeing
Autor: Xiao, Jing Jian
Vydáno: (2015)