How does the decoy effect enhance consumer purchase decision?

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How does the decoy effect enhance consumer purchase decision?

Bachelor thesis of Business Administration - Digital Marketing

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Bibliografiske detaljer
Hovedforfatter:	Le, Thi Huong Trang
Andre forfattere:	Le, Phuoc Cuu Long
Format:	Luận văn
Sprog:	English
Udgivet:	Vietnam-Korea University of Information and Communication Technology 2024
Fag:	Consumers
Online adgang:	https://elib.vku.udn.vn/handle/123456789/3933
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Thư viện lưu trữ:	Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng

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