How does the decoy effect enhance consumer purchase decision?
Bachelor thesis of Business Administration - Digital Marketing
Enregistré dans:
| Auteur principal: | Le, Thi Huong Trang |
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| Autres auteurs: | Le, Phuoc Cuu Long |
| Format: | Thèse |
| Langue: | English |
| Publié: |
Vietnam-Korea University of Information and Communication Technology
2024
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| Sujets: | |
| Accès en ligne: | https://elib.vku.udn.vn/handle/123456789/3933 |
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| Thư viện lưu trữ: | Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng |
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