How does the decoy effect enhance consumer purchase decision?

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How does the decoy effect enhance consumer purchase decision?

Bachelor thesis of Business Administration - Digital Marketing

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Bibliografski detalji
Glavni autor:	Le, Thi Huong Trang
Daljnji autori:	Le, Phuoc Cuu Long
Format:	Disertacija
Jezik:	English
Izdano:	Vietnam-Korea University of Information and Communication Technology 2024
Teme:	Consumers
Online pristup:	https://elib.vku.udn.vn/handle/123456789/3933
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Thư viện lưu trữ:	Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng

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