How does the decoy effect enhance consumer purchase decision?
Bachelor thesis of Business Administration - Digital Marketing
Sparad:
| Huvudupphovsman: | Le, Thi Huong Trang |
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| Övriga upphovsmän: | Le, Phuoc Cuu Long |
| Materialtyp: | Lärdomsprov |
| Språk: | English |
| Publicerad: |
Vietnam-Korea University of Information and Communication Technology
2024
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| Ämnen: | |
| Länkar: | https://elib.vku.udn.vn/handle/123456789/3933 |
| Taggar: |
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| Thư viện lưu trữ: | Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng |
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