How does the decoy effect enhance consumer purchase decision?

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How does the decoy effect enhance consumer purchase decision?

Bachelor thesis of Business Administration - Digital Marketing

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書目詳細資料
主要作者:	Le, Thi Huong Trang
其他作者:	Le, Phuoc Cuu Long
格式:	Luận văn
語言:	English
出版:	Vietnam-Korea University of Information and Communication Technology 2024
主題:	Consumers
在線閱讀:	https://elib.vku.udn.vn/handle/123456789/3933
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng

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