Orville, C. W., & John, W. M. (2024). Marketing Strategy: A Decision-Focused Approach (8E). McGraw-Hill Education.
Chicago Style CitationOrville, C. Walker, i W. Mullins John. Marketing Strategy: A Decision-Focused Approach (8E). McGraw-Hill Education, 2024.
Cita MLAOrville, C. Walker, i W. Mullins John. Marketing Strategy: A Decision-Focused Approach (8E). McGraw-Hill Education, 2024.
Atenció: Aquestes cites poden no estar 100% correctes.