APA Citation

Orville, C. W., & John, W. M. (2024). Marketing Strategy: A Decision-Focused Approach (8E). McGraw-Hill Education.

Chicago Style Citation

Orville, C. Walker, and W. Mullins John. Marketing Strategy: A Decision-Focused Approach (8E). McGraw-Hill Education, 2024.

MLA Citation

Orville, C. Walker, and W. Mullins John. Marketing Strategy: A Decision-Focused Approach (8E). McGraw-Hill Education, 2024.

Warning: These citations may not always be 100% accurate.