Robert, W. P., & Shrihari, S. (2024). Marketing Strategy: Based on First Principles and Data Analytics (Second Edition). Red Globe Press.
Citação norma ChicagoRobert, W. Palmatier, e Sridhar Shrihari. Marketing Strategy: Based On First Principles and Data Analytics (Second Edition). Red Globe Press, 2024.
Citação norma MLARobert, W. Palmatier, e Sridhar Shrihari. Marketing Strategy: Based On First Principles and Data Analytics (Second Edition). Red Globe Press, 2024.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.