APA Citation

W. Lamb, C., F. Hair, J., & McDaniel, C. (2025). MKTG11-Principles of Marketing. Cengage Learning.

Chicago Style Citation

W. Lamb, Charles, Joe F. Hair, and Carl McDaniel. MKTG11-Principles of Marketing. Cengage Learning, 2025.

MLA Citation

W. Lamb, Charles, Joe F. Hair, and Carl McDaniel. MKTG11-Principles of Marketing. Cengage Learning, 2025.

Warning: These citations may not always be 100% accurate.