Cita APA

Kotler, P., Lane Keller, K., Brady, M., Malcolm, G., & Hansen, T. (2025). Marketing Management (4th European Edition). Pearson.

Citación estilo Chicago

Kotler, Philip, Kevin Lane Keller, Mairead Brady, Goodman Malcolm, y Torben Hansen. Marketing Management (4th European Edition). Pearson, 2025.

Cita MLA

Kotler, Philip, et al. Marketing Management (4th European Edition). Pearson, 2025.