Helen, K. (2025). The Media Handbook A Complete Guide to Advertising Media Selection, Planning, Research, and Buying ( 7th Edition ). Library of Congress Cataloging-in-Publication Data.
Chicago Style CitationHelen, Katz. The Media Handbook A Complete Guide to Advertising Media Selection, Planning, Research, and Buying ( 7th Edition ). Library of Congress Cataloging-in-Publication Data, 2025.
MLA CitationHelen, Katz. The Media Handbook A Complete Guide to Advertising Media Selection, Planning, Research, and Buying ( 7th Edition ). Library of Congress Cataloging-in-Publication Data, 2025.
Warning: These citations may not always be 100% accurate.