Developing a Integrated Marketing Communications (IMC) Plan for the Product Led Screen of Central Audiovisual Equipment Joint Stock Company

Bachelor thesis of Business Administration - Digital Marketing; 2021-2025.

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Bibliographic Details
Main Author: Bui, Thi Ngoc Tuyet
Other Authors: Ngo, Hai Quynh
Format: Thesis
Language:English
Published: Vietnam-Korea University of Information and Communication Technology 2025
Subjects:
Online Access:https://elib.vku.udn.vn/handle/123456789/5243
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Institutions: Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng
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spelling oai:elib.vku.udn.vn:123456789-52432025-07-29T09:12:13Z Developing a Integrated Marketing Communications (IMC) Plan for the Product Led Screen of Central Audiovisual Equipment Joint Stock Company Xây dựng kế hoạch truyền thông tiếp thị tích hợp (IMC) cho sản phẩm màn hình Led của Công ty Cổ phần Thiết bị nghe nhìn Trung ương Bui, Thi Ngoc Tuyet Ngo, Hai Quynh Marketing Communications Led Screen Audiovisual Equipment Bachelor thesis of Business Administration - Digital Marketing; 2021-2025. 2025-07-29T09:11:59Z 2025-07-29T09:11:59Z 2025-06 Thesis https://elib.vku.udn.vn/handle/123456789/5243 en KLTN;21BA194 application/pdf Vietnam-Korea University of Information and Communication Technology
institution Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng
collection DSpace
language English
topic Marketing Communications
Led Screen
Audiovisual Equipment
spellingShingle Marketing Communications
Led Screen
Audiovisual Equipment
Bui, Thi Ngoc Tuyet
Developing a Integrated Marketing Communications (IMC) Plan for the Product Led Screen of Central Audiovisual Equipment Joint Stock Company
description Bachelor thesis of Business Administration - Digital Marketing; 2021-2025.
author2 Ngo, Hai Quynh
author_facet Ngo, Hai Quynh
Bui, Thi Ngoc Tuyet
format Thesis
author Bui, Thi Ngoc Tuyet
author_sort Bui, Thi Ngoc Tuyet
title Developing a Integrated Marketing Communications (IMC) Plan for the Product Led Screen of Central Audiovisual Equipment Joint Stock Company
title_short Developing a Integrated Marketing Communications (IMC) Plan for the Product Led Screen of Central Audiovisual Equipment Joint Stock Company
title_full Developing a Integrated Marketing Communications (IMC) Plan for the Product Led Screen of Central Audiovisual Equipment Joint Stock Company
title_fullStr Developing a Integrated Marketing Communications (IMC) Plan for the Product Led Screen of Central Audiovisual Equipment Joint Stock Company
title_full_unstemmed Developing a Integrated Marketing Communications (IMC) Plan for the Product Led Screen of Central Audiovisual Equipment Joint Stock Company
title_sort developing a integrated marketing communications (imc) plan for the product led screen of central audiovisual equipment joint stock company
publisher Vietnam-Korea University of Information and Communication Technology
publishDate 2025
url https://elib.vku.udn.vn/handle/123456789/5243
_version_ 1849386279680081920