A. John, D. (2025). Measuring Marketing The 100+ Essential Metrics Every Marketer Needs (Third Edition). Library of Congress Cataloging-in-Publication Data.
Citação norma ChicagoA. John, Davis. Measuring Marketing The 100+ Essential Metrics Every Marketer Needs (Third Edition). Library of Congress Cataloging-in-Publication Data, 2025.
Citação norma MLAA. John, Davis. Measuring Marketing The 100+ Essential Metrics Every Marketer Needs (Third Edition). Library of Congress Cataloging-in-Publication Data, 2025.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.