Exploring Italian consumers’ willingness to pay for sustainable fashion: the roles of eco‑consciousness and vintage preference
Discover Sustainability; (2025) 6:206
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Discover Sustainability
2025
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| Acceso en liña: | https://doi.org/10.1007/s43621-025-01026-x https://elib.vku.udn.vn/handle/123456789/5840 |
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oai:elib.vku.udn.vn:123456789-58402025-11-17T02:45:17Z Exploring Italian consumers’ willingness to pay for sustainable fashion: the roles of eco‑consciousness and vintage preference Nguyen, Minh Hoang Duong, Thi Minh Phuong Tran, Thien Vu Nguyen, Thi Hong Hue Tran, Thi Mai Anh Bio-based clothing Circular bioeconomy Second-hand clothing Motivations Gender Age Eco-surplus culture Granular interaction thinking theory Discover Sustainability; (2025) 6:206 The former study suggests that Italian consumers are willing to pay premiums for new bio-based products but expect discounts on second-hand clothing, revealing a sustainability bias. This study adds more insights into such a bias by examining factors influencing consumers’ willingness to pay a premium for bio-based clothing and their expected discounts for second-hand items. Using Bayesian Mindsponge Framework (BMF) analytics on a dataset of 402 Italian consumers, the findings reveal that environmental concerns are positively associated with premiums for bio-based clothing, while higher income and education levels are also associated with the higher premium that consumers are willing to pay. For second-hand clothing, the preference for vintage appeal is linked to lower expected discounts. Men and younger consumers tend to expect higher discounts for second-hand clothing. By providing insights into Italian consumers’ sustainable fashion choices, this study offers implications for businesses, policymakers, and researchers aiming to promote eco-conscious consumption and sustainability in the fashion industry. 2025-11-17T02:45:01Z 2025-11-17T02:45:01Z 2025-03 Working Paper 2662-9984 https://doi.org/10.1007/s43621-025-01026-x https://elib.vku.udn.vn/handle/123456789/5840 en application/pdf Discover Sustainability |
| institution |
Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng |
| collection |
DSpace |
| language |
English |
| topic |
Bio-based clothing Circular bioeconomy Second-hand clothing Motivations Gender Age Eco-surplus culture Granular interaction thinking theory |
| spellingShingle |
Bio-based clothing Circular bioeconomy Second-hand clothing Motivations Gender Age Eco-surplus culture Granular interaction thinking theory Nguyen, Minh Hoang Duong, Thi Minh Phuong Tran, Thien Vu Nguyen, Thi Hong Hue Tran, Thi Mai Anh Exploring Italian consumers’ willingness to pay for sustainable fashion: the roles of eco‑consciousness and vintage preference |
| description |
Discover Sustainability; (2025) 6:206 |
| format |
Working Paper |
| author |
Nguyen, Minh Hoang Duong, Thi Minh Phuong Tran, Thien Vu Nguyen, Thi Hong Hue Tran, Thi Mai Anh |
| author_facet |
Nguyen, Minh Hoang Duong, Thi Minh Phuong Tran, Thien Vu Nguyen, Thi Hong Hue Tran, Thi Mai Anh |
| author_sort |
Nguyen, Minh Hoang |
| title |
Exploring Italian consumers’ willingness to pay for sustainable fashion: the roles of eco‑consciousness and vintage preference |
| title_short |
Exploring Italian consumers’ willingness to pay for sustainable fashion: the roles of eco‑consciousness and vintage preference |
| title_full |
Exploring Italian consumers’ willingness to pay for sustainable fashion: the roles of eco‑consciousness and vintage preference |
| title_fullStr |
Exploring Italian consumers’ willingness to pay for sustainable fashion: the roles of eco‑consciousness and vintage preference |
| title_full_unstemmed |
Exploring Italian consumers’ willingness to pay for sustainable fashion: the roles of eco‑consciousness and vintage preference |
| title_sort |
exploring italian consumers’ willingness to pay for sustainable fashion: the roles of eco‑consciousness and vintage preference |
| publisher |
Discover Sustainability |
| publishDate |
2025 |
| url |
https://doi.org/10.1007/s43621-025-01026-x https://elib.vku.udn.vn/handle/123456789/5840 |
| _version_ |
1849386376948088832 |