Research on the Impact of Electronic Word-of-Mouth (EWOM), User-Generated Content and Subjective Norm on the Intention to Purchase Vegan Cosmetics of Gen Z Women Through Social Media Platforms in Vietnam

Research on the Impact of Electronic Word-of-Mouth (EWOM), User-Generated Content and Subjective Norm on the Intention to Purchase Vegan Cosmetics of Gen Z Women Through Social Media Platforms in Vietnam

International Journal of Advanced Multidisciplinary Research and Studies; 5(2); pp: 583-587

সংরক্ষণ করুন:
গ্রন্থ-পঞ্জীর বিবরন
প্রধান লেখক: Tran, Pham Huyen Trang
বিন্যাস: Bài viết
ভাষা:English
প্রকাশিত: International Journal of Advanced Multidisciplinary Research and Studies 2025
বিষয়গুলি:
Electronic Word of Mouth
User-Generated Content
Subjective Norm
Trust
Purchase Intention
Social Media Platforms
Vegan Cosmetics
অনলাইন ব্যবহার করুন:https://elib.vku.udn.vn/handle/123456789/5843
ট্যাগগুলো: ট্যাগ যুক্ত করুন
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Thư viện lưu trữ: Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng
বিবরন
সংক্ষিপ্ত:International Journal of Advanced Multidisciplinary Research and Studies; 5(2); pp: 583-587

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