Research on the Impact of Electronic Word-of-Mouth (EWOM), User-Generated Content and Subjective Norm on the Intention to Purchase Vegan Cosmetics of Gen Z Women Through Social Media Platforms in Vietnam

Research on the Impact of Electronic Word-of-Mouth (EWOM), User-Generated Content and Subjective Norm on the Intention to Purchase Vegan Cosmetics of Gen Z Women Through Social Media Platforms in Vietnam

International Journal of Advanced Multidisciplinary Research and Studies; 5(2); pp: 583-587

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Hlavní autor: Tran, Pham Huyen Trang
Médium: Bài viết
Jazyk:English
Vydáno: International Journal of Advanced Multidisciplinary Research and Studies 2025
Témata:
Electronic Word of Mouth
User-Generated Content
Subjective Norm
Trust
Purchase Intention
Social Media Platforms
Vegan Cosmetics
On-line přístup:https://elib.vku.udn.vn/handle/123456789/5843
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