Research on the Impact of Electronic Word-of-Mouth (EWOM), User-Generated Content and Subjective Norm on the Intention to Purchase Vegan Cosmetics of Gen Z Women Through Social Media Platforms in Vietnam

Research on the Impact of Electronic Word-of-Mouth (EWOM), User-Generated Content and Subjective Norm on the Intention to Purchase Vegan Cosmetics of Gen Z Women Through Social Media Platforms in Vietnam

International Journal of Advanced Multidisciplinary Research and Studies; 5(2); pp: 583-587

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Tran, Pham Huyen Trang
Format: Bài viết
Sprache:English
Veröffentlicht: International Journal of Advanced Multidisciplinary Research and Studies 2025
Schlagworte:
Electronic Word of Mouth
User-Generated Content
Subjective Norm
Trust
Purchase Intention
Social Media Platforms
Vegan Cosmetics
Online Zugang:https://elib.vku.udn.vn/handle/123456789/5843
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Thư viện lưu trữ: Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng

Ähnliche Einträge

Ähnliche Einträge