Research on the Impact of Electronic Word-of-Mouth (EWOM), User-Generated Content and Subjective Norm on the Intention to Purchase Vegan Cosmetics of Gen Z Women Through Social Media Platforms in Vietnam
International Journal of Advanced Multidisciplinary Research and Studies; 5(2); pp: 583-587
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| Format: | Bài viết |
| Language: | English |
| Published: |
International Journal of Advanced Multidisciplinary Research and Studies
2025
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| Subjects: | |
| Online Access: | https://elib.vku.udn.vn/handle/123456789/5843 |
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| Institutions: | Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng |
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