Research on the Impact of Electronic Word-of-Mouth (EWOM), User-Generated Content and Subjective Norm on the Intention to Purchase Vegan Cosmetics of Gen Z Women Through Social Media Platforms in Vietnam
International Journal of Advanced Multidisciplinary Research and Studies; 5(2); pp: 583-587
Enregistré dans:
| Auteur principal: | Tran, Pham Huyen Trang |
|---|---|
| Format: | Bài viết |
| Langue: | English |
| Publié: |
International Journal of Advanced Multidisciplinary Research and Studies
2025
|
| Sujets: | |
| Accès en ligne: | https://elib.vku.udn.vn/handle/123456789/5843 |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
| Thư viện lưu trữ: | Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng |
|---|
Documents similaires
-
The Influence Of Brand Equity On Natural Cosmetics Purchase Intention Of Generation Z Female Customers
par: Lam, Tam Nhi
Publié: (2022) -
The effect of electronic word of mouth on cosmetics purchase intention: a study of VietNamese young women
par: Pham, Thi Ly
Publié: (2022) -
Perceived Risk And Its Role In The Influence Of Brand Awareness, Brand Trust On Purchase Intention: A Study Of Mobifone Customers
par: Vo, Kim Thu
Publié: (2022) -
Factors Influencing Green Product Purchase Intention in Vietnam
par: Vu, Thi Quynh Anh
Publié: (2024) -
THE INFLUENCE OF FOOD IMAGE ON TOURIST SATISFACTION AND WORD-OF-MOUTH INTENTION: THE CASE OF DALAT, LAM DONG PROVINCE, VIETNAM
par: Nguyen, Thi Thanh Ngan
Publié: (2024)