Research on the Impact of Electronic Word-of-Mouth (EWOM), User-Generated Content and Subjective Norm on the Intention to Purchase Vegan Cosmetics of Gen Z Women Through Social Media Platforms in Vietnam

Research on the Impact of Electronic Word-of-Mouth (EWOM), User-Generated Content and Subjective Norm on the Intention to Purchase Vegan Cosmetics of Gen Z Women Through Social Media Platforms in Vietnam

International Journal of Advanced Multidisciplinary Research and Studies; 5(2); pp: 583-587

שמור ב:
מידע ביבליוגרפי
מחבר ראשי: Tran, Pham Huyen Trang
פורמט: Bài viết
שפה:English
יצא לאור: International Journal of Advanced Multidisciplinary Research and Studies 2025
נושאים:
Electronic Word of Mouth
User-Generated Content
Subjective Norm
Trust
Purchase Intention
Social Media Platforms
Vegan Cosmetics
גישה מקוונת:https://elib.vku.udn.vn/handle/123456789/5843
תגים: הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
Thư viện lưu trữ: Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng

פריטים דומים

פריטים דומים