Research on the Impact of Electronic Word-of-Mouth (EWOM), User-Generated Content and Subjective Norm on the Intention to Purchase Vegan Cosmetics of Gen Z Women Through Social Media Platforms in Vietnam

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Research on the Impact of Electronic Word-of-Mouth (EWOM), User-Generated Content and Subjective Norm on the Intention to Purchase Vegan Cosmetics of Gen Z Women Through Social Media Platforms in Vietnam

International Journal of Advanced Multidisciplinary Research and Studies; 5(2); pp: 583-587

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Dettagli Bibliografici
Autore principale:	Tran, Pham Huyen Trang
Natura:	Bài viết
Lingua:	English
Pubblicazione:	International Journal of Advanced Multidisciplinary Research and Studies 2025
Soggetti:	Electronic Word of Mouth User-Generated Content Subjective Norm Trust Purchase Intention Social Media Platforms Vegan Cosmetics
Accesso online:	https://elib.vku.udn.vn/handle/123456789/5843
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne! !

Thư viện lưu trữ:	Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng

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