Research on the Impact of Electronic Word-of-Mouth (EWOM), User-Generated Content and Subjective Norm on the Intention to Purchase Vegan Cosmetics of Gen Z Women Through Social Media Platforms in Vietnam

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Research on the Impact of Electronic Word-of-Mouth (EWOM), User-Generated Content and Subjective Norm on the Intention to Purchase Vegan Cosmetics of Gen Z Women Through Social Media Platforms in Vietnam

International Journal of Advanced Multidisciplinary Research and Studies; 5(2); pp: 583-587

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書目詳細資料
主要作者:	Tran, Pham Huyen Trang
格式:	Bài viết
語言:	English
出版:	International Journal of Advanced Multidisciplinary Research and Studies 2025
主題:	Electronic Word of Mouth User-Generated Content Subjective Norm Trust Purchase Intention Social Media Platforms Vegan Cosmetics
在線閱讀:	https://elib.vku.udn.vn/handle/123456789/5843
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng

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