Building Personal Brand: Advantage and Method in Marketing
International Journal of Engineering And Science; Vol.15, Issue 6; pp: 98-102.
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| Lenguaje: | English |
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International Journal of Engineering And Science
2025
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| Acceso en línea: | https://elib.vku.udn.vn/handle/123456789/5894 |
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oai:elib.vku.udn.vn:123456789-58942025-11-18T01:27:46Z Building Personal Brand: Advantage and Method in Marketing Nguyen, Thi Kim Anh Brand Marketing Personal brand Building personal brand Personal brand positioning International Journal of Engineering And Science; Vol.15, Issue 6; pp: 98-102. In the era of digital technology explosion, building a personal brand is no longer the privilege of celebrities or information communication experts. Anyone - from fresh graduates, office workers, freelancers to entrepreneurs - can become a "brand" with its own value, influence and voice in their community. The rise of social platforms such as TikTok, YouTube, LinkedIn, Facebook... has made building a personal brand easier and more popular than ever. Marketing systems often focus on branding products, services or businesses. However, in the digital age, people are the brand. Modern marketing has expanded its borders to the personal aspect, where each person is a "unique product" that needs to be positioned, promoted and developed as a long-term strategy. This article will help you clarify the benefits of personal branding, and introduce practical methods to apply in Marketing, especially in the context of Vietnam. 2025-11-18T01:27:33Z 2025-11-18T01:27:33Z 2025-06 Working Paper 2278-4721 (e) 2319-6483 (p) https://elib.vku.udn.vn/handle/123456789/5894 en application/pdf International Journal of Engineering And Science |
| institution |
Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng |
| collection |
DSpace |
| language |
English |
| topic |
Brand Marketing Personal brand Building personal brand Personal brand positioning |
| spellingShingle |
Brand Marketing Personal brand Building personal brand Personal brand positioning Nguyen, Thi Kim Anh Building Personal Brand: Advantage and Method in Marketing |
| description |
International Journal of Engineering And Science; Vol.15, Issue 6; pp: 98-102. |
| format |
Working Paper |
| author |
Nguyen, Thi Kim Anh |
| author_facet |
Nguyen, Thi Kim Anh |
| author_sort |
Nguyen, Thi Kim Anh |
| title |
Building Personal Brand: Advantage and Method in Marketing |
| title_short |
Building Personal Brand: Advantage and Method in Marketing |
| title_full |
Building Personal Brand: Advantage and Method in Marketing |
| title_fullStr |
Building Personal Brand: Advantage and Method in Marketing |
| title_full_unstemmed |
Building Personal Brand: Advantage and Method in Marketing |
| title_sort |
building personal brand: advantage and method in marketing |
| publisher |
International Journal of Engineering And Science |
| publishDate |
2025 |
| url |
https://elib.vku.udn.vn/handle/123456789/5894 |
| _version_ |
1849386575875538944 |