The Influence of University Branding on high School Students' Academic Major and Institution Choice

Codi QR

The Influence of University Branding on high School Students' Academic Major and Institution Choice

Journal of Systems Engineering and Electronics; Vol 35, Issue 5; pp: 112-126.

Guardat en:

Dades bibliogràfiques
Autors principals:	Phan, Phi Yen, Dang, Vinh, Dang, Van Thanh
Format:	Bài viết
Idioma:	English
Publicat:	Journal of Systems Engineering and Electronics 2025
Matèries:	University Branding Brand Equity Organizational Culture Internal Branding Student Decision-Making
Accés en línia:	https://elib.vku.udn.vn/handle/123456789/5922
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng

Ítems similars

The Impact of University Branding on High School Students' College Choice
per: Phan, Phi Yen, et al.
Publicat: (2025)

Destination branding case study : Tracking brand equity for an emerging destination between 2003 and 2007 /
per: Pike, Steven.

Brand admiration
per: Park, C. Whan
Publicat: (2016)

The Influence of Brand Ambassadors, Brand Image and Brand Personality on Consumer Purchase Intention: The study of Cellphone Industry
per: Le, Phuoc Cuu Long, et al.
Publicat: (2021)

Building Personal Brand: Advantage and Method in Marketing
per: Nguyen, Thi Kim Anh
Publicat: (2025)

Conscious Branding
per: Funk, David, et al.
Publicat: (2012)

Brand Identity Design for Story Bake Brand
per: Nguyen, Duc Quan
Publicat: (2025)

Research Model on the Influence of Brand Image and Customer Trust on Purchasing Decision of Milk Products
per: Truong, Thi Vien
Publicat: (2024)

An examination of attendee brand loyalty : Understanding the moderator of behavioral brand loyalty /
per: Lee, Jin-Soo.

Perceived Risk And Its Role In The Influence Of Brand Awareness, Brand Trust On Purchase Intention: A Study Of Mobifone Customers
per: Vo, Kim Thu
Publicat: (2022)

The Influence Of Brand Equity On Natural Cosmetics Purchase Intention Of Generation Z Female Customers
per: Lam, Tam Nhi
Publicat: (2022)

Components of Brand Equity: The Case of Binh Thuan Dragon Fruit
per: Ngô, Thi Ngọc Huyền

Designing Brand Tactics
per: Airey, David
Publicat: (2025)

Travelers' takes on hotel--restaurant co-branding : Insights for China/
per: Guillet, Basak Denizci.

What Great Brands Do
per: Denise, Lee Yohn
Publicat: (2025)

Trade Marks and Brands: An Interdisciplinary Critique
per: Bently, Lionel, et al.
Publicat: (2013)

The Effect of Cultural Factor on Consumers' Evaluation of Foreign Brands Case of Viet Nam
per: Le, Phuoc Cuu Long, et al.
Publicat: (2021)

Designing brand experiences
per: Landa, Robin
Publicat: (2006)

The influence of reward program membership and commitment on hotel loyalty /
per: Tanford, Sarah.

Family restaurant brand personality and its impact on customer's emotion, satisfaction, brand loyalty /
per: Lee, Yong Ki.

Global Brand Strategy World-wise Marketing in the Age of Branding
per: Jan, Benedict Steenkamp
Publicat: (2025)

Digital Branding A complete step-by-step guide to strategy, tactics, tools and measurement ( 2th Edition)
per: Daniel, Rowles
Publicat: (2025)

Sell the brand first
per: Stiff, Dan
Publicat: (2006)

Strategic Brand Management (Second Edition)
per: Alexander, Chernev
Publicat: (2023)

Đánh lửa cho thương hiệu Brand
per: Cahill, Jonathan
Publicat: (2011)

Brand Identity Design OLATRAVEL Travel and Service Company
per: Dao, Thi Thuy Van
Publicat: (2025)

Brand Identity Design for Design and Construction Company Limited "Bhome"
per: Vo, Van Binh
Publicat: (2025)

Asian brand strategy :
per: Roll, Martin
Publicat: (2006)

A
per: Nguyen, Thi Mai Kha
Publicat: (2013)

Design of The Brand Identity set for The Fish Sauce Brand “Mam Viet”
per: Pham, Thi Ai Nghia
Publicat: (2025)

Branding across borders : a guide to global brand marketing /
per: Gregory, James R.
Publicat: (2001)

The brand marketing book : creating, managing, and extending the value of your brand /
per: Marconi, Joe.
Publicat: (2000)

Đặt tên cho thương hiệu :
per: Tai, Jacky
Publicat: (2010)

Designing Luxury Brands
per: Derval, Diana
Publicat: (2020)

Hoàn thiện thương hiệu cá nhân
Publicat: (2006)

Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance
per: Gross, Philip
Publicat: (2015)

University Brand Image and Online Marketing Communication
per: Tran, Luong Nguyet, et al.
Publicat: (2022)

Brand Identity Design for Renz Studio
per: Trinh, Vo Minh Dung
Publicat: (2025)

Golf City Brand Identity Design
per: Do, Ha Sa
Publicat: (2025)

Brand Identity Design of Petmart Company
per: Tran, Trung Ta
Publicat: (2025)