Factors affecting the use of smart phones for mobile shopping
Scientific Paper; Pages: 121-128
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| Format: | Bài viết |
| Idioma: | English |
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Da Nang Publishing House
2021
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| Accés en línia: | http://elib.vku.udn.vn/handle/123456789/969 |
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| Thư viện lưu trữ: | Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng |
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oai:elib.vku.udn.vn:123456789-9692021-03-03T03:57:22Z Factors affecting the use of smart phones for mobile shopping Nguyen, Le Loc Tien smart phones purchase intention Technology Acceptance Model Scientific Paper; Pages: 121-128 Based on the Technology Acceptance Model (TAM), this paper explores the use of smart phones in Vietnam e-commerce situations. The author has added perceived enjoyment to the original model. 181 questionnaires were collected to present data for the study. The findings have revealed that perceived enjoyments has a significant impact on purchase intention using smart phones in e-commerce situations. Accordingly, the author has proposed several managerial implications. 2021-03-03T03:57:22Z 2021-03-03T03:57:22Z 2019 Working Paper http://elib.vku.udn.vn/handle/123456789/969 en application/pdf Da Nang Publishing House |
| institution |
Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng |
| collection |
DSpace |
| language |
English |
| topic |
smart phones purchase intention Technology Acceptance Model |
| spellingShingle |
smart phones purchase intention Technology Acceptance Model Nguyen, Le Loc Tien Factors affecting the use of smart phones for mobile shopping |
| description |
Scientific Paper; Pages: 121-128 |
| format |
Working Paper |
| author |
Nguyen, Le Loc Tien |
| author_facet |
Nguyen, Le Loc Tien |
| author_sort |
Nguyen, Le Loc Tien |
| title |
Factors affecting the use of smart phones for mobile shopping |
| title_short |
Factors affecting the use of smart phones for mobile shopping |
| title_full |
Factors affecting the use of smart phones for mobile shopping |
| title_fullStr |
Factors affecting the use of smart phones for mobile shopping |
| title_full_unstemmed |
Factors affecting the use of smart phones for mobile shopping |
| title_sort |
factors affecting the use of smart phones for mobile shopping |
| publisher |
Da Nang Publishing House |
| publishDate |
2021 |
| url |
http://elib.vku.udn.vn/handle/123456789/969 |
| _version_ |
1849204112605839360 |