APA Citation

Rao, W. R. (2018). Handbook of Pricing research in marketing. MPG Books Ltd.

Chicago Style Citation

Rao, Withala R. Handbook of Pricing Research in Marketing. MPG Books Ltd, 2018.

MLA Citation

Rao, Withala R. Handbook of Pricing Research in Marketing. MPG Books Ltd, 2018.

Warning: These citations may not always be 100% accurate.