An Empirical Study on Continuance Using Intention of OTT Apps with Young Generation

Today, Over-The-Top (OTT) apps have become more popular in many countries in the world. Although the development of OTT apps has contributed a lot of benefits to human life, its growth also has many disadvantages for traditional media suppliers. Therefore, with the goal of providing suppliers and...

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Bibliographic Details
Main Authors: Trần, Thị Thanh Quý, Trần, Quốc Tuấn; Lê, Hoành Sử
Format: Journal article
Language:Vietnamese
Published: Springer Singapore 2023
Online Access:https://scholar.dlu.edu.vn/handle/123456789/2959
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Institutions: Thư viện Trường Đại học Đà Lạt