INFLUENCE OF DESTINATION SOCIAL RESPONSIBILITY ON ENVIRONMENTAL BEHAVIORS OF TOURISTS A Study in Dalat, Vietnam

Based on the SOR (Stimulus - Organism - Response) theoretical model, this study proposes a model of destination social responsibility (DSR) on tourists’ environmentally responsible behaviors. The study was carried out on the basis of a survey of 353 tourists in Dalat city and the linear structural m...

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Những tác giả chính: Mai, Thị Kiều Lan, Hoàng, Trọng Hùng, Hoàng, Thị Diệu Thúy
格式: Book part
語言:English
出版: Taylor and Francis (Books) Limited UK; Routledge 2025
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在線閱讀:https://scholar.dlu.edu.vn/handle/123456789/4736
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Thư viện lưu trữ: Thư viện Trường Đại học Đà Lạt
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總結:Based on the SOR (Stimulus - Organism - Response) theoretical model, this study proposes a model of destination social responsibility (DSR) on tourists’ environmentally responsible behaviors. The study was carried out on the basis of a survey of 353 tourists in Dalat city and the linear structural model (SEM) was used to analyze the impact relationship between variables in the model. Research results show that destination social responsibility has positive impact on tourists’ environmentally responsible behaviors through three mediating factors: positive emotion, tourist satisfaction and tourist preference. In which, destination social responsibility has a positive impact on positive emotion and tourist satisfaction of tourists. Besides, both positive emotion and tourist satisfaction have a positive impact on tourist preference. Moreover, tourist preference has a positive impact on tourists’ environmentally responsible behaviors. This study has contributed both theoretically and practically to study of destination social responsibility.