Chiến lược marketing trong thư viện và cơ quan thông tin

Presents basic reasoning problems on marketing strategy in libraries and information institutions, including strategy definition, marketing strategy, mixed marketing strategy and the role of marketing strategy.

Αποθηκεύτηκε σε:
Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Nguyễn, Thị Lan Thanh
Μορφή: Άρθρο
Γλώσσα:Vietnamese
Έκδοση: Cục Thông tin khoa học và công nghệ quốc gia 2023
Διαθέσιμο Online:https://vjol.info.vn/index.php/VJIAD/article/view/11128
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115100
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Thư viện lưu trữ: Thư viện Trường Đại học Đà Lạt
Περιγραφή
Περίληψη:Presents basic reasoning problems on marketing strategy in libraries and information institutions, including strategy definition, marketing strategy, mixed marketing strategy and the role of marketing strategy.