Chiến lược marketing trong thư viện và cơ quan thông tin
Presents basic reasoning problems on marketing strategy in libraries and information institutions, including strategy definition, marketing strategy, mixed marketing strategy and the role of marketing strategy.
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| Main Author: | |
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| Format: | Article |
| Language: | Vietnamese |
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Cục Thông tin khoa học và công nghệ quốc gia
2023
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| Online Access: | https://vjol.info.vn/index.php/VJIAD/article/view/11128 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115100 |
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| Institutions: | Thư viện Trường Đại học Đà Lạt |
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| Summary: | Presents basic reasoning problems on marketing strategy in libraries and information institutions, including strategy definition, marketing strategy, mixed marketing strategy and the role of marketing strategy. |
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