Channel capability and the effectiveness of new product strategies: Deepening the FMCG’s business
Purpose The purpose of this paper is twofold: detecting, describing and providing a detailed understanding on the essence of buyer responses on the channel capability in deciding new product purchase; and describing the effectiveness of new product innovation related to the channel cap...
Guardado en:
| Autores principales: | , , |
|---|---|
| Formato: | Artículo |
| Lenguaje: | English |
| Publicado: |
University of Economics Ho Chi Minh City
2023
|
| Acceso en línea: | https://www.emerald.com/insight/content/doi/10.1108/JABES-11-2018-0086/full/html https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115424 |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
|---|
Sea el primero en dejar un comentario!