Impact of store personality on store loyalty: A study of specialty store chains in Vietnam
The purposes of this study are: (i) to develop store personality measurement scale tailor-made for household and electronics store chains in Vietnam, an Asian transitional economy; and (ii) to exam-ine the degree of influence of each store personality dimensions on store loyalty. The scale developme...
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| Natura: | Articolo |
| Lingua: | English |
| Pubblicazione: |
University of Economics Ho Chi Minh City
2023
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| Accesso online: | http://jabes.ueh.edu.vn/Home/SearchArticle?article_Id=cd2f51ff-5408-4b41-b76c-52fd16c3dcfb https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115535 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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